LinkedIn has made some important changes to its algorithm this month, refining how content is ranked and displayed. If you’re using LinkedIn for B2B lead generation, these updates will impact your visibility, engagement, and ultimately, your ability to attract high-quality prospects. Here’s what you need to know—and how Leadeth can help you stay ahead.
1. Expertise Matters More Than Ever
LinkedIn is prioritising content that demonstrates industry knowledge and real-world expertise. Posts with original insights, practical advice, and deep professional analysis now perform better. The algorithm also considers the credibility of the creator, rewarding those who consistently share high-value content within their niche.
How Leadeth Helps:
At Leadeth, we help businesses position themselves as industry leaders through data-driven LinkedIn strategies. Our Done-For-You campaigns ensure that your content highlights your expertise, positioning you as a trusted authority in your field while consistently attracting the right audience.
2. No More Clickbait – Real Conversations Win
Posts that use engagement bait (e.g., “Comment YES if you agree!”) are now deprioritised. Instead, LinkedIn is rewarding meaningful discussions. The algorithm favours posts that generate thoughtful comments, especially those over 15 words. The takeaway? Create content that sparks real conversations, not just reactions.
How Leadeth Helps:
We craft engaging LinkedIn posts designed to foster meaningful discussions and establish credibility. Our proven frameworks ensure your content sparks real engagement, helping you build relationships with prospects instead of relying on outdated tactics.
3. Dwell Time is Key
LinkedIn continues to refine its ‘golden hour’ engagement rule, where posts that perform well in the first hour gain wider exposure. However, a bigger focus is now on dwell time—how long people spend reading or interacting with your post. Content that keeps users engaged for longer will be pushed to a larger audience.
How Leadeth Helps:
Our content strategy focuses on creating posts that keep readers engaged—whether through compelling storytelling, detailed insights, or thought-provoking questions. We also optimise posting times to maximise your initial engagement window.
4. Native Content Takes Priority
If you’re linking out to external websites, expect lower reach. Native LinkedIn posts—text posts, carousels, and videos—are now prioritised. If you need to share a link, consider adding it in the comments rather than the main post.
How Leadeth Helps:
We specialise in crafting high-performing native content that thrives within LinkedIn’s ecosystem. Whether it’s text-based insights, visually appealing carousels, or engaging short-form videos, we ensure your content gets the reach and engagement it deserves.
5. Marketing & Developer Tools Upgraded
For marketers and developers, LinkedIn has enhanced its Marketing API, making ad management and event integrations more efficient. Key updates include:
- Easier authentication for advertisers using the Conversions API.
- New API features for managing LinkedIn events and collecting attendee data.
- Advanced geo-targeting options for Connected TV (CTV) ad campaigns.
How Leadeth Helps:
Our advanced LinkedIn marketing solutions leverage these new tools to improve targeting, optimise ad performance, and streamline event promotion, ensuring maximum ROI for your campaigns.
6. Stricter Spam Filters
LinkedIn is tightening its quality filters to reduce spammy content. Avoid overloading posts with hashtags, using poor grammar, or mass-tagging irrelevant people. Posting too frequently (less than 12 hours apart) may also reduce your visibility.
How Leadeth Helps:
We ensure your LinkedIn activity remains compliant with best practices while maximising engagement. Our team carefully curates your content strategy, ensuring optimal posting frequency and high-quality messaging that enhances your brand reputation.
Final Thoughts: Leadeth Gives You the Edge
LinkedIn’s March 2025 updates reinforce its shift towards high-value, professional content. If you want to generate consistent B2B leads, you need to stay ahead of these algorithm changes.
Leadeth provides expert-driven LinkedIn marketing strategies, Done-For-You campaigns, and lead generation automation to help you:
✅ Position yourself as a thought leader
✅ Attract high-quality B2B leads
✅ Maximise LinkedIn’s latest algorithm for optimal reach
Ready to take your LinkedIn lead generation to the next level? Let’s talk. Book a discovery call today.
